Creating valuable, high-quality content is only part of the equation. Without a solid distribution plan, even the best content will struggle to achieve marketing objectives. To develop an effective distribution strategy, consider these five key factors:
1. Opportunities.
Identify the most effective channels for sharing your content—those that offer the best opportunity to reach your target audience.
2. What to Share.
Choose the most suitable formats for your content, such as news articles, research studies, webinars, blog posts, videos, and more.
3. Goals.
Define your goals clearly—whether it’s increasing brand awareness, generating leads, driving sales, or positioning your company as an industry thought leader.
4. Key Indicators.
Use measurable and quantifiable indicators such as clicks, impressions, conversions, and lead generation to track success.
5. Tasks.
Develop a structured timeline for content distribution, ensuring consistency and alignment with your marketing strategy.
